Design > Visual Design

The Treetop

As design contractor for this toy store startup, I enjoyed exploring a mix of playful/elegant design for a fun product. Sadly, it didn't make it to market.

My Role: User experience design, visual design, identity design, print design, copywriting

  1. Identity Design — I created The Treetop logo to reflect both the high-end nature of the product as well as the innocence and joy of children's toys.

    Identity design for The Treetop

  2. Website — The responsive teaser page uses color blocking, bold typography and photos to get potential customers excited about the store prior to launch.

    Screengrab of The Treetop registration teaser page.